How can we market EarWell™?
Although a relatively recent market introduction, EarWell™ enjoys expanding popularity. In fact, in a few metropolitan markets, the brand is widely known and well embraced by the medical and patient community. That familiarity has been nurtured through the combined efforts of Becon Medical and, most importantly, the individual EarWell physician providers.
Since EarWell is a new technology, these joint efforts are instrumental in communicating the availability of EarWell, its benefits and its provision through the EarWell physician. Any geographic location can reach similar levels of community awareness and ear-deformity recognition. Becon Medical will work to assist each physician provider interested in expanding their EarWell practice.
The company offers the new and veteran provider a series of joint marketing programs to increase local brand recognition, communicate availability, identify the physician/practice and to reinforce the critical EarWell message. These programs include:
- A joint mailing program to the local pediatric community under the physician’s signature and printed on the practice letterhead
- A Power Point Grand Rounds presentation
- Pediatrician referral response mailer program
- Patient and Pediatrician marketing brochures and ear deformity diagnostic charts
- Inclusion on the www.earwells.com Physician Locator map and directory
Additional marketing programs are available to assist physicians seeking to expand their current EarWell™ practice. Contact Becon for more information.